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Visa 360° of Acceptance

A social activation for Beats by Dre celebrating some of the worlds most inspiring women on International Women’s Day.

 

Visa

360° of Acceptance

A 3D experience created in support of Visa's partnership with the 2016 Rio Olympic Games.

 
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“It’s important to me that youth everywhere, no matter their race, religion, or gender, know that anything is possible with perseverance.”
— Ibtihaj Muhammad
 
 
 

Background

As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance through a mobile-first experience that celebrates collective diversity during the Rio Olympic games.

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IDEA

Celebrate the acceptance of everyone, everywhere. 

Launched in 81 markets and seven languages around the world, Visa invited people to explore a 360° view of Rio in an experience designed to work on any smartphone.

 
 
 
 
 
 

The Work

The experience included stories about women who break barriers, harrowing journeys of refugee athletes, and Visa sponsored champions of every ability.

Shared Experience

At the completion of each story the user was prompted to literally turn toward Rio in celebration, and to stand for acceptance of everyone, everywhere.

 
 
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RECOGNITION

2017 LA Addy Awards
Silver: Branded Content & Entertainment

2017 LA Addy Awards
Silver: Microsite

2016 AWWWARDS
Honorable Mention

The Team

Client - Visa

Agency - Razorfish
Group Creative Director - Mike Frank
Creative Technology Director - Eric Campdoras
Creative Technologist - Chad Drobish
Creative Director - Kate Foley
Associate Creative Director - Anne Butcher
Art Director - Chris Kitahara
Designer - Nick Sickelton
Photographer - Tommii Lim

Talent - Yusra Mardini, Ibtihaj Muhammad, Mariana Pajón, Daniel Dias