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Acura TLX Picture Your Thrill

A socially-driven CRM campaign providing potential new owners with a lens to picture their summer in a brand-new Acura TLX.

 

Acura — TLX

Picture Your Thrill

A socially-driven CRM campaign providing potential new owners with a lens to picture their summer in a brand-new Acura TLX.

 
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Background

Partnering with their digital and social agencies, Acura set out to incentivize potential car owners to consider the Acura TLX at their annual Acura Summer Sales Event. 

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IDEA

What if you could picture your summer in a TLX before visiting the dealership?

 
 
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THE WORK

Transparent frames were distributed through the mail that allowed fans to picture the places they would drive their new TLX.

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User generated Content

Awareness of the Summer Sales Event was raised with compelling UGC content from influencers and fans that was tailored to perform on Acura's social channels.  

 
 
 
 

The Team

Client - Acura

Agency: Razorfish
Group Creative Director - Mike Frank
Creative Director - Kate Foley
Art Director - Chris Kitahara
Senior Copywriter - Newton Stern
Art Director / (Packaging Design) - Can Kadioglu
Art Director / (Insert Design) - Caitlin Bauler
Motion: Scott Sonnenberg
Photo: Tommii Lim