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Motorola Interactive Print

An award-winning stunt for Motorola recognized by the Cannes Lions, The One Show, The Webbys, and The New York Design Awards.

 

Moto X

Interactive Print

An award-winning stunt for Motorola — A Google Company.

 
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Background

In 2011 Google bought Motorola Mobility. In 2012 they launched their first flagship phone, Moto X with the campaign "Designed by You. Assembled in the USA."

Motorola wanted to extend the Moto X premise of true customization into the print medium and provide an engaging experience for WIRED’s highly connected subscribers. The ad also needed to demonstrate Motorola’s innovative approach to marketing in a very crowded, competitive mobile category. It had to provide tangible evidence of the Motorola brand’s commitment to allowing our end users to express themselves in unique, highly personal ways.

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IDEA

Moto X – Interactive Print

An an unlike any other, created with the use of paper-thin components (including a battery, LEDs and a keyboard-like button membrane) to deliver a premium print experience that allows you to change the color of the Moto X device with the touch of a button.

 
 
 
 
 
“Maybe print really isn’t dead.”
— Gizmodo
 
 
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Results


137k

Print Ad Distribution:

72M+

Earned Media Impressions

1M+

Organic Video Views

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Recognition

2014 Cannes Lions
Shortlist: Innovation

2014 One Show
Bronze Pencil: Innovation in Print

2014 Webby Awards
Honoree - National Advertising

2014 New York Design Awards
Best in Category: Advertising – Print

Press

AdAgeAdweekEngadgetFast Company, GizmodoMashable

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The Team

Client - Motorola

Agency: Digitas / (SapientRazorfish_)
Group Creative Director - Mike Frank
Producer - AJ Karim
Art Director - Chris Kitahara
Copywriter - David Cook