An award-winning stunt for Motorola — A Google Company.
In 2011 Google bought Motorola Mobility. In 2012 they launched their first flagship phone, Moto X with the campaign "Designed by You. Assembled in the USA."
Motorola wanted to extend the Moto X premise of true customization into the print medium and provide an engaging experience for WIRED’s highly connected subscribers. The ad also needed to demonstrate Motorola’s innovative approach to marketing in a very crowded, competitive mobile category. It had to provide tangible evidence of the Motorola brand’s commitment to allowing our end users to express themselves in unique, highly personal ways.
Moto X – Interactive Print
An an unlike any other, created with the use of paper-thin components (including a battery, LEDs and a keyboard-like button membrane) to deliver a premium print experience that allows you to change the color of the Moto X device with the touch of a button.
Print Ad Distribution:
Earned Media Impressions
Organic Video Views
Client - Motorola
Agency: Digitas / (SapientRazorfish_)
Group Creative Director - Mike Frank
Producer - AJ Karim
Art Director - Chris Kitahara
Copywriter - David Cook