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Acura x Ludacris

A documentary for Acura featuring the restoration of Ludacris' 1993 Legend.

 

Acura X Ludacris

A Legendary Duo

A documentary for Acura featuring the restoration of Ludacris' 1993 Legend.

 
 
“Acura just restored an influential piece of hip-hop history.”
— Mashable
 
 

Background

Ludacris bought his 1993 Acura Legend in the mid-1990s while working at a radio station in Atlanta, and drove regularly until was totaled in an accident in 2015 (Luda was not at fault).

After hearing the news, Acura offered to restore it for him. 

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IDEA

A Legendary Duo

A documentary on the restoration of Ludacris' 1993 Legend.

 
 
“I always felt this car matched my personality.”
— Ludacris
 
 
 
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The Team

Client - Acura

Agency - Razorfish
Group Creative Director - Mike Frank
Creative Director - Kate Foley
Art Director - Chris Kitahara
Senior Copywriter - Newton Stern
Photographer - Tommy Lim

Production - Acres New York

Talent - Ludacris, John Ikeda, Dave Merek