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Motorola Moto X Designed by You.

An award-winning stunt for Motorola recognized by the Cannes Lions, The One Show, The Webbys, and The New York Design Awards.

 

Motorola — A Google Company

Designed by You

An digital out of home campaign for Motorola's Moto X.

 
 
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Background

In 2011 Google bought Motorola Mobility. In 2012 they launched their first flagship phone, Moto X.

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IDEA

Designed by You. Assembled in the USA.

A series of outdoor digital experiences – from a time square take over, to a bus shelter that complimented your style, to photo booth that matched your style.

 
 
 
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Recognition

2014 IAB Mixx Awards
Gold: Augmented Reality

2014 New York Design Awards
Best in Category: Advertising - Outdoor, Retail, POS

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The Team

Client - Motorola
Agency: Digitas / Razorfish
Group Creative Director - Mike Frank
Creative Director - Mark Simon
Associate Creative Director - Mark Czupryna
Art Director - Chris Kitahara
Art Director - Caitlin Baulter
Copywriter - David Cook