Beats by Dre
A campaign created for Beats by Dre featuring LeBron James, Kevin Durant, James Harden and Draymond Green in support of the 2017 NBA Playoffs.
The 2017 NBA playoffs featured four of Beats by Dre's tier 1 athletes. "Be Heard" was the brand's overarching sport-marketing campaign for the year.
A series of documentaries giving voice to Beats' NBA athletes.
Dozens of spots, social content extensions, mini-doc extensions, regionally translated edits, and product demos we're all captured and created in the same workflow as the :60 spot.
Edits were tailor made for optimal performance in each social feed with 9x16 for Instagram Stories, 4x5 for Facebook and Instagram feed, and 1x1 for Twitter.
Interviews with Beats 1 Radio hot Ebro Darden helped sustain the playoff support with deeper storytelling.
Global pre-roll spots featuring Harden, LeBron, KD and Draymond showcased the limited-edition Trophy Gold PowerBeats3 Wireless.
Client - Beats by Dre
Producer - Perrin Rausch
Global Creative Director - Perry Fair
Agency - Laundry Service
Talent - LeBron James, Kevin Durant, James Harden, Draymond Green
Creative Director - Ryan Bucci
Associate Creative Director - Chris Kitahara
Copywriter - Eric Montgomery
Designer - Brennan Schloo
Edit - Jason Dopko / Lost Planet
VFX / Color - Shipping and Handling
Post Production Support - Johnny Bones
Post Production Support - Morgan Griswold